Junior Brand Manager, Kotex

Main Purpose of Job

Developing, managing & sustaining a profitable brand/brand portfolio.

Support SBM to execute key strategic portfolio performance and growth. Delivered through ATL programs, sampling, digital and guidance on BTL execution.

Main Responsibilities

• Provide input into the brand strategy review (situational analysis) - Working closely with EMEA team
• Responsible for developing annual brand plans taking category, brand, consumer and customer priorities and objectives into consideration
• Responsible for Integrated Marketing Plan (IMP), briefing and guiding the agencies to deliver effective marketing campaigns
• Support the team in the creative development process for all "Above the line" communication together with the advertising agency. Give input into media planning and spend
• Work closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
• Partner with Shopper marketing & Category team to manage all the "Below the line" activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
• Develop appropriate consumer & shopper insights, ensuring insights, channel & POP opportunities are incorporated into all strategies and plans - working closely with Category team
• Track, analyze and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained - Delivers agreed brand, channel targets and sector profitability targets
• New product development & introduction (NPI - Project Management, from concept to launch)
• Ensures communication to all relevant stakeholders during projects
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities and adhere to the CFI's and KC corporate compliance
• Managing cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies
• Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses - Nielsen

Skills Required

• 3 yr Bachelor Degree/IMM Diploma
  
• Post-graduate degree beneficial
  
• 1-3 years continuous job experience as Marketing Grad/Marketing Assist/Junior Brand Manager; preferably in FMCG
  
• Exposure to and understanding of P&L and ROI is critical.
  
• Proven ability to develop strong working relationships, and of delivering business results.

We are an equal opportunity employer and are committed to developing a diverse workforce. Preference will be given to candidates who promote representation within Kimberly-Clark in terms of the Employment Equity Act.

Global VISA and Relocation Specifications:

Primary Location

Bryanston Office

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time