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Junior Brand Manager, Kotex

Employer
Kimberly Clark Corporation
Location
South Africa Bryanston Office ZA, South Africa
Salary
Competitive
Closing date
Oct 7, 2022

View more

Job Role
Manager
Sector
Finance
Contract Type
Permanent
Hours
Full Time
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Junior Brand Manager, Kotex

Main Purpose of Job

Developing, managing & sustaining a profitable brand/brand portfolio.

Support SBM to execute key strategic portfolio performance and growth. Delivered through ATL programs, sampling, digital and guidance on BTL execution.

Main Responsibilities
  • Provide input into the brand strategy review (situational analysis) - Working closely with EMEA team
  • Responsible for developing annual brand plans taking category, brand, consumer and customer priorities and objectives into consideration
  • Responsible for Integrated Marketing Plan (IMP), briefing and guiding the agencies to deliver effective marketing campaigns
  • Support the team in the creative development process for all "Above the line" communication together with the advertising agency. Give input into media planning and spend
  • Work closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
  • Partner with Shopper marketing & Category team to manage all the "Below the line" activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
  • Develop appropriate consumer & shopper insights, ensuring insights, channel & POP opportunities are incorporated into all strategies and plans - working closely with Category team
  • Track, analyze and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained - Delivers agreed brand, channel targets and sector profitability targets
  • New product development & introduction (NPI - Project Management, from concept to launch)
  • Ensures communication to all relevant stakeholders during projects
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities and adhere to the CFI's and KC corporate compliance
  • Managing cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies
  • Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses - Nielsen

Skills Required
  • 3 yr Bachelor Degree/IMM Diploma
  • Post-graduate degree beneficial
  • 1-3 years continuous job experience as Marketing Grad/Marketing Assist/Junior Brand Manager; preferably in FMCG
  • Exposure to and understanding of P&L and ROI is critical.
  • Proven ability to develop strong working relationships, and of delivering business results.

We are an equal opportunity employer and are committed to developing a diverse workforce. Preference will be given to candidates who promote representation within Kimberly-Clark in terms of the Employment Equity Act.

Global VISA and Relocation Specifications:

Primary Location

Bryanston Office

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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