What we are looking for
We are currently looking for a highly skilled and motivated Marketplace Performance Manager. In this role you'll steer the supply growth strategy and overall performance on an international level.
Reporting to Regional Revenue & Performance Lead; you are responsible for supporting the performance of the supply (growth, conversion, engagement, retention) in the most efficient way within a cluster of countries In collaboration with the local and central Operations and Marketing teams, you are in charge of defining and validating the best acquisition and retention strategies for our drivers, including :
Acquisition, activation, engagement and retention incentive campaigns (segmentation, format, cost & performance)Referral & Loyalty programsOnline and offline marketing strategy
You are in charge of analysing the impact and sensitivity of initiatives to continuously improve the supply funnel and optimise campaign budgets to bring efficient growth You will leverage and lead in-depth market studies (market share, competitor's strategy, pricing competitiveness etc..) to develop best in class market knowledge With the support of the Data and Product teams, you will develop data driven decision making frameworks and methodologies, and lead the development of tools and product features to optimise the performance and the efficiency of our growth, engagement and retention strategies
3+ years of work experience, including at least 2 years experience in Strategy, M&A or similar position in a Marketplace industryStrong plus:
Ridehailing / Micromobility / Food delivery industry knowledge and experienceExperience working for a marketplace business or building a businessFamiliar with marketing channels and concepts (targeting, segmentation, incrementality, LTV) Analytic & business sense skills
Data driven decision-making mentality and sound business judgment through strong analytical thinking and experimentationStrategic thinker: able to see the big picture and balance long-term vision with short and medium-term goalsInnovative mindset focused on doing things better and fasterLeadership skills
Strong collaboration, and communication skills and ability to synthesize information quicklyAbility to drive decision making across multiple departments and senior stakeholders
Diversity and inclusion:
At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.
Move like you
At FREE NOW we have colleagues from over 70 nations! We value open communication and welcome everyone as they are. We are all one team and follow the same goals - that's why we share our insights and results to get on track together every month.
Your wellness and work-life balance matters to us. We offer trust-based and flexible working hours as well as the option to work from home. In the office, you can enjoy our free drinks and daily fresh fruit. Do you like to be active? Take part in our subsidized gym membership. Bigger plans? Take a sabbatical leave and get out there!
Let's grow together! We believe in a transparent career growth plan, quarterly development sessions with your team lead as well as regular 1:1s to help you thrive! For your own ideas, you're welcome to set up initiatives and projects.
Need a lift? Check out our language classes and internal peer-to-peer trainings.
More Benefits? ð Monthly budget for FREE NOW rides, quarterly team events, company-wide onboarding days at our HQ in Hamburg, relocation assistance for internationals, birthday-off, kudos and many more!
About FREE NOW:
FREE NOW is the multi-service mobility joint venture backed by BMW Group and Daimler AG. Next to ride hailing, FREE NOW also offers micro-mobility services such as e-scooters, e-bikes, e-vespas as well as car sharing. It consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is therefore the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America. FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 2,000 employees in around 35 offices work for the services of FREE NOW, which is led by CEO Marc Berg