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Senior Paid Specialist

Tower Group
Durban Durban eThekwini, South Africa
Closing date
Dec 2, 2021

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Job Role
Salary Range
South Africa - ZAR - R
Contract Type
Full Time
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An exciting opportunity for a Senior Paid Specialist has become available in Durban. This position will be responsible for building, implementing, and optimizing ad campaigns across Google Ads & Search/Display Ads 360. A critical thinker who understands the data and looks for opportunities to improve campaign performance. This individual will work closely with the Manager & broader team to execute on the strategies to help the overall business achieve the targets.

  • Ensure that the Google account is set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
  • Running Adwords (Google Search & Google GDN/Smart Display).
  • Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns.
  • Ensure targets are achieved and manage, analyse and optimise campaigns to achieve and exceed KPI's.
  • Manager a team and as a Senior Specialist in the Search team you will assist your HOD with training interns/junior team members, reviewing their campaigns and helping them to achieve their KPI's
  • Seek ways to improve effectiveness and efficiency within the search team in order to aid revenue growth.
  • Optimise CTRs, landing pages, quality score, and conversion rates.
  • Ensure that accounts are optimized according to targets - leads generated vs. operational requirements.
  • Ensure effective keyword research and implementation.
  • Ensure that Ad-copy is implemented, aligned, and tested as per Brand AdWords Strategy.
  • Provide adhoc, weekly and monthly reports to all internal parties based on performance per product and per brand.
  • Provide quarterly analysis on overall AdWords performance.
  • Ensure that quarterly reviews are conducted with Google and that continues updates are communicated.
  • Intermediate to Advanced experience using Google Analytics and Google Tag Manager.
  • Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
  • Application of training, initiatives, and process changes.
  • Finding new ways of generating efficiencies and effectiveness across business/department.
  • Innovate new technologies and ways of working, monitor market trends to support internal growth and efficiency strategies.
  • Showing initiative to improve processes and build efficiencies without being prompted.
  • Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention.
  • Must be willing to work within the various digital marketing functions (email, SMS, Affiliate marketing, SEO, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope.
  • Having a basic understanding of Yahoo and Bing but not limited to.
  • Prior experience in content marketing, content growth and SEO.
  • Working knowledge of search engine optimization practices.
  • Identifying powerful keywords to drive the most valuable traffic.
  • Writing powerful calls-to-action to convert visitors.
  • Filling websites and other content with effective keywords.
  • Research competitors and provide suggestions for improvement.
  • Degree in Marketing, Digital Technologies, or relevant field.
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