Senior Search Specialist (SEO)

Employer
Bajaj Finserv
Location
Pune Pune, Maharashtra Maharashtra, Maharashtra, India
Salary
Competitive Salary
Closing date
Nov 30, 2021

View more

Job Role
Other
Sector
Finance
Contract Type
Permanent
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High Level Position Summary:

One Web is one of the three large pieces of the company's omnipresence strategy and the most important. It is an integrated platform offering a portfolio of products covering payments, cards, wallets, loans, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing. One Web platform will integrate our home-grown ecommerce store, insurance marketplace, investment marketplace, payments engine including BBPS and offer a consumer-tech experience to our customers. It will be a dynamic digital platform which will be hyper-personalized for each customer and provide the right nudges across multiple channels to start, resume or finish the journey. The One Web Search Expert will lead the delivery for one of the largest implementation projects in its history, closely working with multiple project stakeholders - Web Technology, Infrastructure teams, IT, Security and Compliance to ensure a successful and on-time delivery. This role comes along with key technologies like SEO, Search Optimization, Search Strategy, Site Search implementation and product management while working on customer segmentation, personalization, and continuous improvements in Search strategy

ROLES AND RESPONSIBILITIES

Search Optimization
  • Perform keyword research, optimizing our content and monitoring user engagement across our website.
  • Providing recommendations and execute/manage strategies for content development in coordination with SEO goals.
  • Developing and implementing link building strategy, perform back link analysis, opportunity identification, solicitation and optimization.
  • Conduct on-site and off-site SEO competitor analysis.
  • Using programs such as Google Analytics to compile regular performance reports. On-page optimization of website content & building quality backlinks.
  • Paying attention to any significant Google algorithmic changes.
  • Administer search engine programs (XML sitemaps, webmaster tools etc.) for purposes of diagnostic reporting.
  • Monitors web site usage and make recommendations for keeping user response times efficient.
  • Deep understanding of Google Algorithm as well as current and historical search engine optimizations best practices.
  • Review technical SEO issues and recommend best practices. Strong Knowledge of HTML, DHTML, CSS, etc.

Search Operations
  • Track the performance of the website search by creating the dashboards using tools like Power BI.
  • Continuously Improve the search result performance by updating the indexes regularly.
  • Automating the Indexing into Elasticsearch.
  • Add strategic value to improve search results through competition mapping and best practices adoption
  • Create presentation with project priorities, timelines, quarterly plans, etc. to Vertical Head for sign-off
  • Prepare bi-weekly/ monthly updates alongside relevant reports and project plans to be shared with Project Head, Vertical Heads and Steering Committee, seek inputs on course correction
  • Will be managing the off role /partners to handle the daily operations of in-site search.
  • Track business centric & customer centric KPIs for improving the search experience & increasing the business numbers.

Leadership and Team development
  • Add strategic value to processes through competition mapping and best practices adoption
  • Scout the technology landscape to ensure adoption of emerging solutions and maintain innovative edge
  • Participate in Project presentation with project priorities, timelines, quarterly plans, etc. to Vertical Head for sign-off
  • Determine individual training needs & development plans to build expertise and enhance skills
  • Set objectives, conduct reviews, and close appraisal processes for the team as per timelines
  • Ensure high employee engagement and morale through right management interventions while ensuring a deep emotional intelligence in approach
  • Establish performance expectations and regularly review individual performance of the team
  • Identify and create development opportunities for team members to enhance technical knowledge
  • Work towards customer business outcomes, ensuring there is a strong connection between delivery activities and business objectives

WHAT TO EXPECT IN NEXT 3 MONTHS?

First 90 days could get overwhelming in a fast-paced, high-growth, lets-get-it-done-today environment. This is your time to get a hang of this place, make new friends, create your own network and understand the overall business model. All this while being driven hard to do something great overnight. Don't get scared, we are a friendly place

WHAT TO EXPECT IN NEXT 9 MONTHS?

If you get a hang of it, and strike a homerun, you will be marked as potential high performer and included into strategic initiative, and possibly also in the digital transformation project

PROFESSIONAL EXPERIENCE AND QUALIFICATION
  • Graduate in Engineering, with a post-graduation preferably from a Tier 1 college
  • Min 5 years' Experience of Proven SEO
  • Experience in Fintech and/or Ecommerce Space is must.
  • Experience in keyword research, competitor research, backlink strategy, and link building
  • 3+ Years of experience with Google Analytics, Search Console, SEMrush/Ahrefs, Screaming Frog
  • Working knowledge of HTML, CSS, and JavaScript development and constraints (not mandatory)
  • Good Knowledge of ranking factors and search engine algorithms
  • Up to date with the latest trends and best practices in SEO and SEM
  • You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
  • Experience in generating leads and achieving long-term sustainable growth. Impeccable communication skills. Eager to work individually and with a team in a fast-paced start-up.

MOST IMPORTANT SECTION (MUST READ)

What kind of place this is?
  • 65 hours per week, 6 days a week - It will be so engaging that you won't realize
  • Fluidity - we are dynamic and continuously upgrade, update and improve
  • No nonsense, no bureaucracy - we have a flat structure and believe in transparency
  • Magic in madness - we work and party like crazy
  • Stronger, faster, better - twice as fast career growth than any other organization
  • Informal - no dress codes, no fixed seating
  • Pushy - we like getting things done in least time
  • Cool colleagues - buddy like peers
  • Le Mans - passion runs in our veins 24x7

What's in it for you?
  • Fast growth (really fast, if you like working hard)
  • Big money (if you stay long enough)
  • Great career in a great company
  • Lots to flaunt about (once you get there)
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