Commercial Finance Specialist - RGMLOKALIZACJA: Warszawa

You will be responsible for working as a business partner for Finance and Marketing leaders in end markets, by providing key commercial insights, thus assisting in ensuring that the end market growth activities contribute to the financial success and effective resource allocation decisions are made across the value chain.

This role is expected to provide critical support in developing and embedding Revenue Growth Management and Marketing Spend Effectiveness capabilities in GBS by collaborating with rest of the relevant GBS teams.

Reports to: Senior Manager

Reporting Level: Management

Geographic Scope: Global

WHAT YOU WILL BE ACCOUNTABLE FOR

• Understand strategies and initiatives that will accelerate revenue growth (RGM), and increase marketing spend effectiveness (MSE) at BAT
• Serve the DRBU as an extension of the Commercial Finance / SPI Teams with an understanding of the business and how to enable balanced net revenue growth and marketing spend effectiveness.
• Leverage analytical tools by providing insights and recommendations towards the achievement of RGM financial plans and supporting execution initiatives
• Contributing to continually improving business performance by conducting analyses and developing insights to drive velocity and net revenue growth and marketing spend effectiveness
• Collaborate and partner with cross-functional team (including marketing, finance, IDT particularly Data & Analytics team) regarding revenue growth management and marketing spend effectiveness
• Support the process of providing pricing-related insights and perspective related to competitor activities, consumer trends and interactions between categories and across price segments
• Support the process of evaluating the effectiveness/efficiency of Marketing programs & touchpoints through analytical tools to support better decision-making and prioritization.
• Support the process of monitoring and shaping of Trade Margins working closely with end market teams. Support major relevant initiatives such as Total Customer Investment.
• Provide insights to drive spend efficacy and smart cost management within the Marketing team.
• Assist in multiple strategic GBS projects (e.g. RGM roll out, Marketing Spend Effectiveness roll out, Development of GBS Run Book for these methodologies, etc.) within tight deadlines, and communicate to line manager and key partners any challenges/issues in a clear and timely fashion.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 4+ years of experience in pricing, promotion, sales analytics, marketing research, finance and/or category management
• Experience in a global FMCG or similar dynamic operating environment (consumer goods strongly preferred)
• Proven experience in “Strategy Planning & Execution”
• Experience in planning and execution, performance metrics, project evaluation, of commercial projects.
• Must have strong analytical skills and business acumen to build strong business cases to drive core business decisions and change/innovation
• Data and insights driven. Basic understanding of key data science concepts
• Commercially focused and is consumer centric
• Good Influencing, leadership and interpersonal skills. Good oral and written communication, negotiation, and problem-solving skills to influence and secure cross-functional support
• Understanding and knowledge of relevant finance tools and systems (i.e. SAP / HFM / BI /BPC)