Director of Marketing & Communications

Director of Marketing & Communications

Competitive Salary

Full-time/Permanent

London Metropolitan University: transforming lives through the power of education

Marketing and communications form an essential part of London Metropolitan University’s ambition to grow student numbers and develop a strong global brand, ensuring long-term sustainability for the institution and the diverse communities that it serves.

The Department of Student Recruitment and Business Development is divided into three directorates: Student Recruitment and Business Development, Marketing and Communications, Admissions and Enrolment. 

The department is responsible for the entire prospective student lifecycle up to and including enrolment, as well as re-enrolment of continuing students, internal communications (staff and students) and graduation. Covering both domestic and international cohorts, the department’s priority is ensuring excellent levels of lead generation and conversion to support strong enrolment each intake, whilst supporting development of a strong internal staff and student community through engaging and inclusive communications. 

Marketing and Communications is an established team consisting of 18 staff, including a Head of Marketing and Head of Communications. With particular responsibility for internal and external communications, campaigns and digital/print marketing, the team also works collaboratively across the department to ensure achievement of shared departmental student recruitment and enrolment objectives. 

A key pillar of the departmental strategy is to have a small, focussed team on campus who work in partnership with external industry experts to ensure we are leveraging the best the private sector can offer and are market-leading in our approach to marketing, communications, student recruitment and business development. 

Following a recent restructure, the Pro-Vice Chancellor Student Recruitment and Business Development is looking to appoint a new Director of Marketing & Communications who will be responsible for the strategic development and operational leadership of marketing and communications activity across the University.

You will work closely with the academic Schools and Professional Services to establish an integrated and digitally focussed approach to the development of London Met’s brand both internally and externally, ensuring the University community is appropriately represented within all promotional materials and campaigns. You will support internal and external communications, media relations, digital marketing (including social media and website) and print marketing. You will help to develop and implement a sector-leading marketing and communications strategy which both drives enquiries and applications for undergraduate and postgraduate programmes, and positions London Met as a desirable and unique study location locally, nationally and internationally.

The successful candidate will be strategic and innovative in their marketing practice. You will be able to demonstrate evidence of a creativity in your approach to attracting students from a diverse range of backgrounds, at different life stages, and throughout the academic year, from domestic, national and international markets. You will lead the development of engaging and inclusive communications, internally and externally.

With equality and diversity at its heart, the Vice Chancellor's new Strategic Plan outlines the future for the University. London Met is an institution with a deep social purpose, and we are proud of the diversity of our students and of the positive contribution we make to London and its communities. Seeking out exceptional leaders, researchers and practitioners is in line with the strategic ambitions of our institution. We are evolving and we would like to invite the very best to come and join us.

Do you want to join us on our extraordinary journey as one of the UK's most socially inclusive and diverse universities?

The closing date for applications is 20 November 2020

Location: London

Salary: Competitive